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Another Zong Ad Promoting Child Labor in the Country

been more than a decade that Pakistan passed laws greatly limiting
child labor and indentured servitude but those laws are generally
ignored, and some 16 million children, aged four to fourteen, keep the
country’s factories and garages operating, often working in brutal and
squalid conditions.

in many countries around the world help in carving out a better image
of the nation.Problem with MNCs is that most of them are driven by
monetary benefits and Zong in Pakistan is no
exception. Responsible MNCs should play their part to discourage the
trend both directly and indirectly. I was shocked to see the other day
a television advertisement of Zong in which achhota is
doing some rescue work against the massive power cuts in the
country which is utter violation of labor laws in the country. Children
are our future hope and we do not want to see them ending up in garages
due to want of opportunities or running after power gadgets to end

Mobile operators are supposed
to adhere to CSR ethics. Why Zong is
projecting abominable child labor is beyond any logical understanding.
Why state functionaries are silent on this flagrant disregard to
Pakistani laws?

days is seen promoting child labor in the garb of its new package. A
poverty ridden dumb boy is seen in its latest advertisement running
wildly on a phone call.If Zong cannot
contribute effectively for children plight in this country, least it
could do is not to project country’s image in a bad light.  

Rabia Kamaal

{ 3 comments… add one }
  • ijaz ahmed May 17, 2010, 1:00 pm

    i have done my B Com from Punjab University

  • saima khan karak May 24, 2010, 11:26 am

    child labour is bad we will work to end this


  • jami May 24, 2010, 11:26 am

    very bad child labour

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