It is really a good step taken by the mobile phone company mobilink in Pakistan to introduce a new mobile payments system for the different utilities bills. In countries like UK and USA many phone companies including vodaphone, orange , O2 , T-mobile etc are alreday having more or less similar systems. Now at this stage it is really a big step taken by Mobilink toward mobile phone Commerce. I am expecting soon many more features associated with this service as the ability to shop online on your mobile phone. Mobilink have partner with citibank, KASAB bank, etc to provide this facility.
Here is mobilink statment
Mobilink introduces Mobilink Genie – Pakistan’s first service to offer the comfort and ease of paying bills, while on the move. Mobilink Genie securely ties your Credit Card and Bank Account to your Mobilink connection, so you could optimize your time for doing things that really matter. Now you can stay out of long queues and pay for services on time, and reclaim your free time with Mobilink Genie – at anytime, from anywhere.
How to subscribe
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Customers can subscribe to Mobilink Genie by sending an SMS with their name to 1610, in the format:
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The subscriber will receive a confirmation SMS, containing his/her Genie User-ID and PIN (Personal Identification Number) as well as a URL to download the Genie application. Click on this URL to download the application
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Once downloaded and installed, run the Genie application and change your Genie PIN to ensure complete security
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In order to start making a payment, an account or credit card has to be enabled in a Partner Bank*(for details on how to enable an account/credit card, refer to appendix)
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Once enabled from a Partner Bank, the subscriber will receive a Bank PIN. The subscriber must run the application, go to “Other Options> Manage Account†and change the Bank PIN before conducting any transaction.

Is mobilink genie working for anyone? I’ve tried several people (Mobilink customers) try to register but they don’t receive response from short code. We don’t even know how the software works and which phones. What are GPRS charges? Is it for post-paid only and that’s why no response?
On separate thread, there is a rumor the service was launched without regulatory approval from PTA or SBP and it has been blocked. That will explain the silence response from short codes.
Definitely a great initiative in its area.
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