Mobilink now has resorted to Indian ad firms to save its crumbling popularity. Why Mobilink showed utter distrust on Pakistani actors, actresses, and ad agencies is an open secret now. Talking of patriotism in an ad made by Indians is ironical to say the least. Mobilink must realize that Pakistanis especially urban ones are quite well informed and literate and they cannot digest these glaring contradictions so easily. Being a Pakistani I would like to see actors and actresses from my own country projecting a product/service. We must realize that we do not lag behind Indians in this field either. The fact is that the ad was filmed in India along with Indian actors and actresses. Does Mobilink want to say that Pakistani ad agencies are not capable of making such ads.
Mobilink is the only Telecom operator in the country with oldest infrastructure and thus confronting tremendous technology-related problems. The one word definition of the erratic actions taken by Mobilink one after the other may be best termed as “ Harassing to say the least. It terminated thousands of its employees in the name of cost cutting and downsizing. It has projected as if those who were terminated were the ones who got terminated for what they were which is totally wrong. In the face of global recession and meltdown, many telecom giants around the world managed to secure their business interest by reducing unnecessary expenses but retaining the work force because the companies knew that the Human Resource is the real asset they need to concentrate. Unfortunately in unpredictable markets such as Pakistan getting fired means that your record will never again be clean.
Mobile phones over the years have become driver of economic growth in emerging countries. However this does not warrant faux pas or does it? The senseless and pathetic of Mobilink is outrageous to say the least. The whole ad campaign, its new slogan “Apna hai”, actors, actresses, location and shooting paraphernalia was Indian. Being a sensitive Pakistani I have the right to ask this mobile operator why it did not consider the sensitivities of local culture and taboo therein. I loudly protest on this flagrant disregard of our culture and trampling of social norms.
Zoha Muneed
Islamabad
Hey nice Article its reality i would say that the real face of them
Mobilink is a reseller of wireless service like many other reseller in Pakistn, Real owner of Infrastructure (wirless spectrum) and network in an American company.
If it is question about patriotism then Pakistani peoples should show thier patriotism and boycot Mobilink but Pakistani are the “Least Patriotic” peoples by practice but they do have BIG mouths about patriotism… either it is Cricketers, showbiz peopels or Wheat and Sugar cartel who ironically are leading Pakistni Politicians, these criminal politicians will prefer to export and feed peoples across the border for $$$$ which are deposited in thier overseas accunts and it is all TAX FREE income.. whaoh.. F*ck you all who calims to be patriotic Pakistani because all you knwongly making these croonies rule you and fool you in the name of Judiciary, religion, Anti-Americna rhethorics and Global Politics etc….