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Samsung Digital Imaging Company Inc., a market leader and award-winning innovator in consumer electronics, has extended its popular ES-Series of digital cameras with the introduction of the ES70 and ES65. These two stylish, easy-to-use compact digital cameras offer consumers an impressive range of advanced features all at an affordable price.

General Manager Samsung Electronics Pakistan Mr. Steve Han said, “Samsung’s ES-Series of digital cameras deliver significant value to the consumer, and that’s especially true with the new ES70 and ES65. In addition to their attractive designs, these cameras give casual photographers the ability to do more with features that are typically not found in entry-level digital cameras, including wide-angle lenses, longer zooms and automatic functionalities such as Samsung’s Smart Auto scene recognition technology.”

Both new ES-Series cameras feature a high-quality 27mm wide-angle Samsung lens with 5x optical zoom, delivering significant flexibility when compared to a traditional 3x optical zoom, 35mm lens. They posses Samsung’s advanced Digital Image Stabilization technology, which helps reduce blur and makes it easy for novice photographers to capture impressive images. The 12.2 mega-pixel ES70 offers users a 2.7-inch 230K LCD, while the 10.2 mega-pixels ES65 offers a 2.5-inch 230K LCD. Both the ES70 and ES65 even come equipped with standard definition video recording (640×480) at 30 frames per second, enabling consumers to capture important moments.

The new ES-Series cameras offer Samsung’s advanced scene recognition technology known as Smart Auto which ensures that users never have to worry about their photos being washed out, too dark or out of focus. They also offer Samsung’s Perfect Portrait System which includes face detection, Smile Shot and Blink Detection technologies, which allow you to capture them looking their best. Another advanced feature is the Red-eye Fix mode which automatically fixes the typical red-eye associated with the use of the flash, before the photo is produced. The Perfect Portrait System also includes Samsung’s Beauty Shot, a unique technology which allows consumers to remove all the imperfections on a subject’s face such as wrinkles, blemishes, and moles. Simply select one of three editing options to even out skin tone and complexion.

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD.  Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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