Sky Now TV is basically an online on-demand movies service or it is a pay-as-you-go internet TV service that promises to be Sky Movies without the contract . By paying a £15 a month you can opt for the all-you-can-watch Movie Pass which will include five premieres a week along with the full catalogue of 1,000 movies. In addition movies can also be rent from only 99p to £3.49 per view. Sky Now TV is now offering a big challenge to Netflix and Lovefilm market in UK. The Now TV is available with all the digital platforms like Android, PC, Mac and with some delay for iOS.
Ben Fenton, chief media correspondent at the Financial Times, said: “This is almost like fighting over the audience from the beginning all over again because we’re all going to come into a new way of watching television.
“And so it’s almost like it’s the battle for the sofa from chapter one of the game.”
Simon Creasey, director of NOW TV, told Sky News: “The internet has opened up a new opportunity for Sky and for television.”
He said the service is designed for an new audience of people who don’t currently have paid for television.
“It gives people an opportunity to dip in and dip out to take the content however they want.”
It is also interesting to mention that Sports and TV shows will be available through the service by the end of the year.