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UBL Omni a challenge to Telenor Easypaisa

United Bank Limited have launched its branchless banking in the name of UBL Omni adding a direct challange to Telenor Easypaisa as almost all mobile networks have a support for UBL omni. UBL omin offers all of its services on the mobile phone which include money withdrawing, deposit, transfer, mobile cards and bill payments, electricity gas telephone bill payments, Web-portal access, SMS services, Wap services, UBL branch support etc. In order to get a UBL omni account one need a CNIC, a Mobile Phone number and Rs 500 only as a cash deposit.

UBL is offering its UBL mini services via UBL Dukaan. One can get omni services from the Dukan which are

1. Account Opening
2. Cash Deposit
3. Cash Withdrawal
4. Utility Bill Payments*: Customers can visit UBL OMNI Dukaans to pay their utility bills.
5. Prepaid mobile Airtime purchase
6. Postpaid mobile bill payment
7. Domestic Remittance

In additions to the above mentioned services one can also pay bills at UBL Dukaan with the following companies. PTCL, SSGC, SNGPL, KESC, HESCO, FESCO, IESCO, QESCO, KWSB. You can also get any further information via UBL official link for UBL Omni .

More links about UBL omni are as follow

The Main UBL Web portal for ebank https://www.ubl.com.pk/ebank
SMS banking https://www.ubl.com.pk/omni/ServicesSMS.aspx

Sending/Receiving Charges

Utility Bill Payment: Free
Mobile Voucher Purchase: Free
Mobile postpaid Bill Payment: Free
Omni money Transfer: 3.35% of the transaction amount (Min. transfer amount Rs. 500)
Cash Withdrawal: 1.5% of the withdrawal amount

Omni Visa Card Charges:

Omni Card Type Annual Fee Daily Limit
Omni Silver Rs. 150 Rs. 20,000
Omni Gold Rs. 250 Rs. 40,000

For uptodate charges information visit


{ 8 comments… add one }
  • Ahmer Hamza April 30, 2010, 5:32 pm

    I dont think that UBL omini is a direct challenge for easypaisa by any means, yes it adds to the competition which is always good as customer has something to compare with which further adds to the benefit of service like easypaisa, but service offering is not scalable and its penetration is limited.

    Also offering on mobile is through channels like SMS or WAP one is insecure and the other is used by limited customer base which immediately cut down the target market, its just conventional banking offering through different channel, i doubt that it will extend banking services to the large unbanked population as its target market is almost same as for commercial banks which contradicts with the model of branchless banking as one of its primary objectives are to bring unbanked consumer base within banking domain.

    Omini is nice addition but i dont think its a sustainable or scalable service.

  • Rizwan May 27, 2010, 5:49 pm


    First of all i rely appriciate your this project. you have offring free bill submition and other facilities.

    I am doing a job Zong mobile phone company at Islmabad. and i wnt to do a job with your this project.
    how can i apply?

    Thanks 03149515151

  • main general store June 1, 2010, 1:25 pm

    my shop name main geneal store shahdara lahore

  • shahid malik June 14, 2010, 5:53 am

    i am the owner e sahulat franchise. i m interested in ubl omni . and i also want to work for your this project . what are the requirment

  • GUL tAnHa June 18, 2010, 7:26 pm

    I like your this project and i am very appriciae. its a very best link. i am vorking in frinch company Falcon Filling Station TOTAL PARCO Pakistan Ltd. i like this project .thanks

  • sunny November 9, 2014, 3:22 pm


  • INAM February 17, 2015, 7:34 pm


  • raja m.junaid June 11, 2015, 3:34 pm

    A.o.a sir g men ublomni ki product ko sarahta hun or men easy paisa,timepey,mobicash ka agent hun or men omni ka b agent banna chahta uun plz help me

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